about
Topic makes and sells individually relevant t-shirts centered around micro-communities of internet users. It brings the concept of a “neighborhood” to the online world, connecting arbitrary people on networks that have archaic names. The idea is to find a reason, any reason to connect and build an online community, which could then formulate it’s mission statement or just exist as a receptacle of inane data.
The number of such communities that can be formed are limitless, as are the number of community-related t-shirts.